Role
Digital Marketing
Client
Dazzle Inc.
Timeline
Team
Skills
Tools
Dazzle © Branding - A Symphony of Innivation
Unveiling Dazzle: A Radiant Rebranding Journey for the Future of Digital Marketing
From the logo's dynamic geometry to the color palette's vibrancy, each element of the Dazzle Company branding was crafted with purpose. Our approach blended sleek, modern design with a touch of sophistication, creating an identity that seamlessly resonates with both tech enthusiasts and corporate partners.
User Testing v1
All metrics equal weight
❌ "Is my event successful?"
Final Design
Conversion-driven hierarchy
✅ "Now I understand "
Information Hierarchy
Most important metrics at the top, secondary insights through progressive disclosure.
Actionable Insights
CTAs linked to specific actions for hosts to increase conversion rate.
Connected Experience
User flow that guides hosts naturally to their insights